Make Real Golf Easy. Watch What Happens.

Here’s a curious term: behavioral coherence.

I’m a curious guy—suppose most entrepreneurs are.

I started digging into our numbers to better understand how we work—and what was working. The more I learned, the more I wondered whether the picture we’re starting to paint of golf might be something few others can see.

Just 10 clubs and 200 members—but far more than where I started in a single garage—I asked AI if our insights were any different from what the big platforms likely collect—Trackman, Arccos, GolfNow, Golftec, etc.

The answer? Behavioral coherence.
Seeing golf behavior comprehensively, consistently, and over time.

• Trackman: Huge footprint, but fragmented—most usage isn’t tied to a consistent user.
• Arccos: Strong personal data, but spotty capture—automation inconsistency requires manual effort.
• GolfNow: Tracks bookings—but only when they run the tee sheet.
• Golftec: Lesson data, not lifestyle—no window into daily habits or self-guided practice.

A fancier term than I expected—for something that started with a pretty simple idea:

Make it easier for everyone to swing a golf club.

That’s it. That’s what sparked Neighborhood National.

When I practiced consistently, I got better.
When I got better, I liked golf more.

No ah-hah moment. Just common sense—at least to me.

But practicing is a pain in the ass.
Swinging a club regularly is expensive and inconvenient.

And despite the golf boom, the average player experience hasn’t gotten any easier.

The Off-Course Boom Hasn’t Solved It

Indoor golf is exploding—sim lounges, Topgolf, swing suites.
The National Golf Foundation’s 2023 report says off-course participation is up 73% since 2019, but over half of simulator users don’t play on actual courses.

Why? Most venues are either party zones that don’t invite practice or premium setups with high costs and restrictions that lock out the average golfer.

Nothing’s built for consistent, real-golf-focused use—for everyone.

So we set out to change that: take an indoor approach, make it easy to get to, and affordable once you’re there. A place where anyone can practice as much as they want.

We Made It Easy to Swing. Then Watched What Happened.

No one’s cracked true accessibility in golf because of one simple reason: high fixed costs. Land. Labor. Rent. Tech. It adds up fast.

We flipped it. No big facility. No massive payroll.
We built a low fixed-cost, sharing model with a community-first approach that gives:

• Unlimited use
• Unlimited guests
• No restrictions
• ~$70/month
• Minutes from home

Then we let people golf.

And what we saw was behavior.
Not just frequency, duration, satisfaction, and retention—spanning geographies and sim types—which we broke down HERE—but how members actually spend their time, and how that time spent helps their game over time too.

• 60% of time spent = practice
• Consistent across skill levels:
  • 70s: 60.8%
  • 80s: 60.0%
  • 90s: 57.8%
  • 100+: 58.3%
• 80%+ say they’ve improved—outside
  • A third of those: significantly so

Not shocking to us. That was the bet all along.

The surprise? Golfing behavior coherence.

40% of time members are playing at NN. And 30% of that is with friends.

We even asked about putting on a sim. Over 70% said they do it—and prefer it.
Why? Because it matters to them. They treat it like real golf.

Turns out, we’re not just a place to hit balls.
We’re often THE PLACE members go to tackle all things golf—over half the time our members have a golf club in their hands, they tell us they’re at Neighborhood National.

Turns out, when you make it really convenient and affordable to actually swing a golf club, you end up building a club for how people actually use the game.

And apparently that’s what golfing behavioral coherence actually means.

Help Build What Golf’s Been Missing

If you’re curious how golfers use indoor golf simulators—how often they practice, whether they improve, and what keeps them coming back—this early data from Neighborhood National offers a rare, real-world look. Most indoor golf businesses chase entertainment, or high-end hangs. We’re built for real golf.

We’re still early—but the signs are clear.
Making practice truly accessible, and building around community, unlocks something bigger: improvement, connection, and love for the game.

This isn’t a simulator business. It’s a golf club, reimagined.

If you’re curious what that looks like—or think it should exist near you—we’d love to connect:

Happy to help. It’s what good neighbors do.

• Become a member at a nearby club
  Get Started →
• Join when a club opens near you
  Let Us Know →
• Start your own club
  Reach Out →
• Not sure yet? Let’s talk
  Contact Us →

❤️🏘️⛳️
#golf #golfpractice #realgolf #golfcommunity

‍